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Top Articles
Calculate Your Advertising Investment
[2008-12-30] Here's a useful free web-based utility for calculating pay-per click advertising ROI:
You Could Be Losing Out by Not Investing in Social Media
[2008-12-03] It seems everyone's been talking lately about the Return on Investment - ROI - of social media. On the one hand, we have businesses trying to see where they'll make a profit; on the other we have social media proponents explaining you shouldn't try to measure social media ROI the same way you would in normal business practices.
Pubcon: Which Keywords Perform At The Greatest ROI?
[2008-11-12] The session emphasized how large scale bid management is becoming more important than ever. How to ensure maximum ROI? How to bid on keywords that lead to maximum conversion? Some of the questions answered in this session.
Start up Investors are Still out There
[2008-10-22] A number of early stage investment outfits have popped up over the last few years, making what would amount to tiny investments in as many as a dozen companies at one time and then recouping their investment plus some as those companies mature and either build viable revenue models or become acquisition targets of other related businesses.
Be Careful When Partnering With a Big Powerful Company
[2008-10-08] The topic of partnerships comes up relatively frequently in startup circles. The common question entrepreneurs have about partnerships with Some Big Powerful Company (SBPC) can be reduced down to something like this:
Icahn Opens New Talks with AOL
[2008-09-24] How about a little game of Jeopardy? Here's your "Mergers & Acquisitions" question for $500. "He owns shares in Time Warner, was just named to the Yahoo board (along with two cohorts) and appears to be behind a new talks with Time Warner's AOL unit."
Recession Effects Search Spending Growth
[2008-09-05] Take a look at these two headlines:
Google Could Invest in Your Next Start-up
[2008-08-13] Google could be the main investor of your next start-up if their plans of making a venture capital group actually go ahead.
Marketcetera Helps Financial Institutions Cut Costs
[2008-07-23] We all know that hedge funds and trading floors in virtually every financial institution worldwide are having difficulties these days.
The Myth of Investing in The Long Tail
[2008-07-03] A Wall Street Journal Article yesterday cites a study by Anita Elberse, a marketing professor at Harvard's business school, entitled, "Should You Invest in the Long Tail?", which finds evidence that in the online world, consumers gravitate towards the most-popular items just as in the offline world.
VC Funding Equals the Opportunity to Create Success
[2008-05-21] My startup, HubSpot (which provides online marketing for small business) recently released the news that it has closed a Series B round of VC funding of $12 million, bringing our total capital raised to over $17 million.
Structured Procrastination Can Cause A Loss In Your Income
[2008-04-23] You might already be familiar with the survivability stats for new start-ups that are commonly cited by entrepreneurship evangelists.
How to Build Investment Interest in Your SEO/SEM
[2008-04-02] * From the session at SES NY, Session: Build Investment Interest in Your SEO/SEM Firm
An Appropriate Social Media Budget
[2008-03-05] Today I will attempt to answer my last and perhaps hardest question of the Marketer's Foray into Social Media series, which was "What is the budget?"(for a social media campaign).
Maximize Your Facebook Application’s Profit Potential
[2008-02-12] In the final part of our interview, Jason Bailey (AKA Chickenhole) and I discussed how to maximize your application's profit potential by incorporating some tips during the development, marketing and monetization phases.
Taking Responsibility for Your Financial Destiny
[2008-01-15] About a year and a half ago, my banker at one of the top US banks gave me a call about investing in a hedge fund.
Tips for Buying Paid Links
[2007-12-21] It seems that search marketers just can't get their heads around the concept of life without paid links.
CFO Of Microsoft Discusses Facebook Deal
[2007-11-14] Chris Liddell, who serves as Microsoft's chief financial officer, has defended the idea of spending $240 million on a 1.6 percent stake in Facebook. His comments aren't likely to reverse critics' stances, however.
Alibaba's IPO Plays With Yahoo's Stock
[2007-10-31] Up and down, down and up - it just sort of meandered along for a while.
VCs in India Prefer Investing in Startups to Stock Market
[2007-10-17] Many VCs have tied up with investment banks to reach out to the budding entrepreneurs in the country.
Yahoo Moving On Up The Stock Charts
[2007-09-28] Yahoo's stock lay down like an overheated hound at the end of the dog days of August. Don't look now, but they are bouncing back.
Rumor: Microsoft Buying a Stake in Facebook?
[2007-09-24] Is Microsoft shopping for a social network?
Seeing Through the Bearishness About 'Hyperlocal'
[2007-08-08] Whether it's just cyclical investing fads, journalistic boredom, or recent business failures of startups like Backfence, I'm noticing a strange lack of enthusiasm for local and so-called "hyperlocal" online content and listings business models.
ROI of Online vs Offline Investments
[2007-07-13] I am sure I have made similar posts before, but I live in an 8 unit townhome, and just down the street they are hauling away part of a mountain to make room for another one of these.
Active Indexes Drive PowerShares ETFs
[2007-06-29] By choosing novel types of indexes, PowerShares has widened the range of options available for sector and thematic investors.
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